Corporate Philosophy

Our Mission is sevenfold:

To feature the very best learning and entertainment experience in role-playing for our Visitors,
to deliver the most effective interactive medium of communication for our Industry Partners,
to promote the most recreational and supportive development environment for our Collaborators,
to provide the finest tools for supporting our Business Partners,
to achieve the greatest sustainable returns for our Investors,
to supply the highest level of commitment and participation for the enhancement of our Communities and,
to champion the most supportive solutions for taking care of our Environment.

Our vision is to ignite the hearts and minds of kids everywhere by empowering them to make the world a better place.

Our values are the qualities we look for and champion in our people. They are characteristic of who we are and motivate how we conduct our business. They are the standards, which guide interactions amongst our constituencies.

Our values are these five qualities:

• Passion: We are enthusiastic and passionate about what we do and how we do it
• Commitment: We are committed to providing the best value for our each of our constituency
• Integrity: Our actions as a company and as individuals are professional and truthful
• Entrepreneurship: We are active, energetic and assertive in order to strive to deliver the best experience
• Efficiency: We are extremely aware and careful with the resources we use to accomplish our goals